We envision a supply chain where businesses, distributors and producers are increasingly connected, with accessible information, coordinated processes and intelligent tools that support the people doing the work.
A vision centred on businesses, people and the value of collaboration.
The Ho.Re.Ca. supply chain is a pillar of the Italian economy, made up of hundreds of thousands of businesses, millions of workers and an extensive network of commercial relationships.
Yet behind this complexity, many daily processes still rely on fragmented documents, scattered communications and manual tasks.
of aggregate annual revenue across businesses, distributors and producers of the chain.
of Italian national GDP, referring to the extended Horeca supply chain.
active businesses: hotels, restaurants, bars, beach clubs, accommodation and other Horeca activities.
operators and workers employed across the extended Horeca sector.
Source: FIPE-Confcommercio, Rapporto Ristorazione 2026.
Every day, orders, price lists, documents and communications move through the Ho.Re.Ca. supply chain, involving different operators and systems.
Our ambition is to encourage a digital ecosystem where buyers, distributors and producers can collaborate through information that is more accessible, organised and easy to share.
For those who buy and monitor
For those who distribute and produce
We believe in artificial intelligence that supports people, values their skills and reduces the burden of repetitive tasks.
Less time spent on transcription, searches and manual checks. More room for decisions, relationships and service quality.
Because innovation also means improving the quality of everyday work.
A smarter supply chain also has a better understanding of what it buys, uses and distributes.
We want to use information to support more efficient resource management, identify waste and, over time, develop tools to monitor environmental impacts.
Because a more sustainable future also starts with better-informed decisions.
With DigiTracker, we have started making purchasing information more accessible and usable for Ho.Re.Ca. businesses.
Our journey looks beyond a single product: towards increasingly integrated solutions that progressively support operators and help connect the entire supply chain.
We start with concrete problems to build lasting change.
Innovation comes from bringing together technology, experience and sector knowledge.
We collaborate with businesses, operators, associations and institutions to develop solutions that reflect the real needs of the supply chain.
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